Just Pure
Inspiration.
Design Unfiltered is a national platform that highlights and celebrates emerging architects from Tier-2 and Tier-3 cities.
To uplift regional architects by giving them recognition, opportunities, and a national stage to grow.
Our Vision
Authenticity. Innovation. Opportunity. Community. Recognition.
Building Conversations That Matter
To uncover the true essence of architecture and design, we curate spaces where ideas are raw, voices are diverse, and creativity is unfiltered.
Through talks, conferences, discussions, competitions, and awards, Design Unfiltered creates meaningful dialogue that drives change within the design community
Conferences
States
Cities
Engaged Professionals
Projects
We feature and showcase projects that give creativity visibility and voice.
Our sectors
Architects & Designers
We create strong platforms that highlight remarkable architectural work, giving regional architects and designers national visibility, recognition, and opportunities to connect with the wider design community.
Developer / Contractor / Consultants
We bring together builders, developers, and regional architects, enabling collaborations that drive better planning, improved design outcomes, and stronger growth in rapidly developing Tier-2 and Tier-3 cities.
Product
We offer product and material brands a high-value stage to showcase innovations, connect with regional architects, and establish meaningful engagement within emerging market segments across India.
Where Art shapes Architecture
We capture and communicate architecture through films, photography, and digital storytelling helping design ideas reach a wider audience.
Services
Providing exceptional services and insight from the market.
Money, Material, Mindset is a Design Unfiltered initiative created to address the real challenges architecture students face when entering the profession. Instead of focusing only on success stories, the initiative shares honest insights from practicing architects about financial realities, material knowledge, and the mindset required to sustain and grow a practice.
Over time, we observed that many architecture students worry about the financial sustainability of the profession. These concerns often create uncertainty and fear about the future. This initiative was created to provide clarity, guidance, and realistic perspectives from architects who have navigated similar challenges.
The discussions revolve around three core themes: Money, Material, and Mindset. These panels explore how architects manage finances in practice, how material knowledge influences design and project success, and what mindset is required to sustain creativity while building a stable career.
Students and emerging architects gain access to real experiences shared by practicing professionals across 26 cities and hundreds of architecture practices. These insights help them better understand the realities of the profession, develop practical thinking, and build confidence in navigating their architectural journey.
Students and emerging architects gain access to real experiences shared by practicing professionals across 26 cities and hundreds of architecture practices. These insights help them better understand the realities of the profession, develop practical thinking, and build confidence in navigating their architectural journey.
Our Vision
We watch out for each other.
We capture and communicate architecture through films, photography, and digital storytelling helping design ideas reach a wider audience.
We envision a world where every unpolished idea, every hand-drawn sketch, and every local innovation finds its place in the global design conversation.
Where regional voices are celebrated with the same intensity as international trends, and unfiltered design stories redefine how we imagine the built world.
26 Cities in 2026
Our Team
Komal Jha
Founder | Architectural Journalist
For me, architecture is not just about buildings – it is about the stories, people, and ideas that shape our spaces
Sonia Malik
Co-Founder
Good architecture doesn’t just build spaces, it shapes experiences.
Sandeep Lathwal
Brand Director | Design Unfiltered
My mission is to connect design, creativity, and community so that voices from smaller cities become part of India’s design narrative.
Vikas Tomar
Leading Video Team
Editing excites me—it’s a creative puzzle. I obsess over pacing and mood, study films, learn shortcuts, and experiment with risky techniques.
Sundeep Pal
Lead – Video & Camera team
Every frame is an opportunity to tell a story that brings ideas and experiences to life
Siya Malhotra
Content Strategist
Great content turns ideas into conversations and conversations into lasting impact.
Lavanya Puri
Digital & Communication Strategist
Communication bridges ideas and people, turning vision into meaningful dialogue
Unfiltered Affairs
Ideas. People. Perspectives.
Latest News, Trends, and Insights from the Architectural Industry
