About us
Design Unfiltered, as the name implies, is dedicated towards recognizing and showcasing the raw, unfiltered ideas and creative journeys behind architecture and design. Through its magazine, social media channels, and video platforms, it aims to become a voice for emerging talent and authentic design stories across India and soon, overseas too.
In a world filled with filters, trends, and algorithm‑driven inspiration, Design Unfiltered focuses on honest design narratives rooted in nature, culture, and human experiences. The platform actively seeks out voices from smaller cities where many innovative ideas often remain overlooked.
Design Unfiltered aims to document around 10,000+ (fingers crossed) unfiltered design stories in the next five years, building a living archive for future generations of architects, designers, and creative thinkers.
The mission is to create an open platform where real design journeys, ideas, and processes can be shared without distortion or commercial filtering.
Design Unfiltered is a platform dedicated to showcasing the raw, unbuilt, blurry visions and creative essence of real architecture and design. Through our magazine, dynamic social media platforms, and YouTube channel, we want to become a voice for true stories, and emerging talent. To take design where it’s less heard – tier 2 & 3 cities. Where PR, AI, Pintereset is not the actual inspiration but the traditional stories are.
In a world saturated with filters, algorithms, and trends, Design Unfiltered stands apart. We believe that design should be honest, creative, and deeply rooted in nature and human experience.
4P Model of Sustainability
Our approach to sustainability ensures we act in a socially responsible and environmentally respectful manner and that we continually measure, evaluate and increase sustainability efforts.
Partners
Collaborating as client-focused solution providers to deliver exceptional results to all stakeholders, all the time
People
Engaging employees by providing education, resources and support
Projects
Involvement in all phases of a project’s life before, during and after its construction
Practices
Improving operations through measurement, communication and integration of sustainable building practices
We are committed to India’s emerging design voices
The vision of Design Unfiltered is to create a design ecosystem where local voices and ideas are celebrated alongside global trends. The platform imagines a future where hand‑drawn sketches, experimental ideas, and grassroots innovations are given the same importance as polished international projects.
By amplifying regional narratives, Design Unfiltered hopes to redefine how architecture and design stories are told and experienced.
Activities and Initiatives
Conferences and Conclaves: Events that bring together architects, designers, brands, students and other industry peers for discussions, networking, and knowledge sharing.
Talks and Panel Discussions: Entertaining sessions and lively talks featuring leading architects and designers to lend their voices for varied design philosophies, challenges, and innovations.
Awards and Recognition: Curating not-so-stereotypical recognition programs that truly, unbiasedly celebrate genuine architectural achievements and innovative design practices.
Exhibitions and Competitions: Exhibitions and shows where designers can raw-est of their ideas along with showcase projects, new age materials, and super-creative ideas – all under the same roof.
Purpose
Design Unfiltered believes every design idea—built or unbuilt—has value. Its purpose is to strengthen the design ecosystem by bringing together diverse voices from across India, including architects, designers, students, artisans and brands.
Rather than only showcasing finished projects, the agenda remains to wholeheartedly focus on the process, thinking, and cultural context behind design.
Our Team
Komal Jha
Founder | Architectural Journalist
For me, architecture is not just about buildings – it is about the stories, people, and ideas that shape our spaces
Sonia Malik
Co-Founder
Good architecture doesn’t just build spaces, it shapes experiences.
Sandeep Lathwal
Brand Director | Design Unfiltered
My mission is to connect design, creativity, and community so that voices from smaller cities become part of India’s design narrative.
Vikas Tomar
Leading Video Team
Editing excites me—it’s a creative puzzle. I obsess over pacing and mood, study films, learn shortcuts, and experiment with risky techniques.
Sundeep Pal
Lead – Video & Camera team
Every frame is an opportunity to tell a story that brings ideas and experiences to life
Siya Malhotra
Content Strategist
Great content turns ideas into conversations and conversations into lasting impact.
Lavanya Puri
Digital & Communication Strategist
Communication bridges ideas and people, turning vision into meaningful dialogue
